AFTER LIVING ABROAD FOR A WHILE, WE WERE BLOWN AWAY BY THE ENDLESS VARIETY OF HIGH-PROTEIN SNACKS — CREAMY PUDDINGS, TASTY BARS, AND FUNCTIONAL FOODS THAT DIDN’T TASTE LIKE PUNISHMENT.

HEALTH AND INDULGENCE? TURNS OUT, YOU CAN HAVE BOTH.

FAST FORWARD TO WHEN WE RETURNED TO SOUTH AFRICA… AND IT WAS CLEAR: SOMETHING WAS MISSING. WE SAW A BIG GAP (AND AN EVEN BIGGER OPPORTUNITY) TO BRING MORE FLAVOUR, FUN, AND FUNCTIONAL CONVENIENCE TO THE LOCAL FOOD SCENE. BECAUSE LET’S FACE IT — SOUTH AFRICANS ARE BUSY, HUNGRY, AND DESERVE SNACKS THAT ACTUALLY DELIVER.

THAT’S HOW HILO PROTEIN WAS BORN. WE WANTED TO CREATE HIGH-PROTEIN ALTERNATIVES THAT TASTE AMAZING, FUEL YOUR LIFESTYLE, AND MAKE HEALTHY CHOICES FEEL EASY — EVEN EXCITING.

AND LEADING THE CHARGE? PAX — OUR VERY FIRST AND PROUD MASCOT.

CREATED TO MAKE HEALTHIER CHOICES LESS INTIMIDATING AND WAY MORE FUN, PAX ISN’T JUST A PUDDING — HE’S A WHOLE PERSONALITY. HE REPRESENTS EACH AND EVERY ONE OF US: THE HUSTLERS, THE DREAMERS, THE SNACKERS, AND THE “I’LL START AGAIN ON MONDAY” CROWD. PACKED WITH PROTEIN. FULL OF FLAVOUR. BIG ON CHARM.

PAX IS YOUR SPOONFUL OF SUPPORT, YOUR FRIDGE CHEERLEADER, AND YOUR DAILY REMINDER THAT DOING GOOD FOR YOUR BODY CAN STILL FEEL REALLY GOOD.

AND THIS IS JUST THE BEGINNING. PAX IS THE FIRST OF MANY PROTEIN-LED CREATIONS DESIGNED TO MAKE LIFE SIMPLER, BETTER, AND FASTER — ONE DELICIOUS MOMENT AT A TIME.